Hi, I'm sharon
— and I’m here to help you bake & decorate with confidence.
I teach cake decorating and baking in a way that’s simple, approachable and stress-free — so you can stop feeling overwhelmed and start creating bakes you’re truly proud of.
Where It All Began
My love for baking started when I was just a child, standing on a chair next to my mum in the kitchen. Years later, I found out my grandad had been a baker too — so maybe it was always in the blood!
After having my two daughters, I began baking birthday cakes for them — and soon, family and friends were asking for cakes too. That was the start of something bigger.
From “The Muffin Lady” to Cake Business Owner
When we moved to New Zealand in 2006, I followed my passion and began selling baked goods locally. I’d head out three times a week with a basket full of freshly baked muffins — and I became known as “The Muffin Lady.”
Soon after, I opened my first cake shop, All About Cakes. I sold cake decorating supplies, took custom orders, ran classes and gave demonstrations. That’s where I first began teaching others how to bake and decorate with confidence.
Windsor Cake Craft & Coming Home
When we moved back to the UK, I joined the team at Windsor Cake Craft, where I helped run classes, supported customers, managed supplies and worked as supervisor for their Cake Academy.
It was a joy to share my knowledge, help customers choose the right tools and continue doing what I loved — teaching and creating.
Where I Am Now
I now live in a quiet village in Derbyshire, running my home-based business. I specialise in floral cupcakes and cupcake bouquets and since 2024, I’ve started hosting in-person classes again — including Cakes & Cocktails evenings at Taste Restaurant in Chesterfield.
I’m also expanding into online tutorials and digital guides, so I can help more people — no matter where they live — learn the joy of baking and decorating.
I volunteer each week at Chesterfield College, teaching baking to special needs students. While I’ve only just started this journey, I’ll be returning in September for a full school year — and I can’t wait. It’s such a joy to see how baking brings confidence and smiles to everyone, no matter their ability or experience.
Why I Do This
When I started baking, there were no YouTube videos, no online classes, and no step-by-step tutorials. Just books — and a lot of trial and error.
I still remember the first decorated cake I ever made, back in 1993, for my daughter’s first birthday. I picked a sweet little whale cake from a book — soft pink icing, smiling face, one candle on top. It looked perfect in the picture. Mine didn’t look quite like that.
I was proud that I’d made her a cake, but also disappointed that it didn’t look the way I imagined. That moment stuck with me. I know how hard it feels when you're trying so hard and it still doesn't go quite right.
That’s why I teach the way I do — with kindness, clarity and encouragement. Because I’ve been there. I know what it’s like to start from scratch, to feel unsure and to keep going anyway.
Now, I’m here to make the journey easier for you — with tutorials, classes and guides that take out the guesswork and put the joy back into baking and decorating.
